What is SmApp?

For those of you who have visited our site, or heard about Access Regional, and our app publication, you may have noticed that we refer to SmApp cards regularly. I’m sure that many of you haven’t yet looked at the SmApp section on our site and are therefore unfamiliar with this. Therefore, here is a brief explanation.

Our SmApp cards are 55mm x 55mm printed cards, which contain a QR code. Once scanned with your smartphone or tablet, the magazine app downloads directly to your device and allows you to view on the move at any time. In order to access this magazine, you simply require internet access at the point of scanning and a QR reading app, which is free to download from the various app stores, meaning the process is quick and free.

QR codes appear everywhere these days, however at Access Regional, we believe that there is no point in including a QR code which only directs you to the same advert, but online, or the company website, as this provides no value to you, the user. By providing the magazine by download via QR code, we believe this adds real value to the process of scanning the code and gives you something for your scan.

The other issue for magazine publishers at present is the large cost involved in printing a full physical magazine, yet statistically, if a magazine is only made available online, it receives fewer reads.

Our solution is the SmApp card: a physical card to increase engagement and distribution, yet given its small size, the large cost of printing and the risks involved in this, are lessened.

It would be great to hear your thoughts on our innovative method of distribution, so please contact us via our website, twitter, facebook and linkedin. It is always great to have feedback.



First edition

The road to our first edition was quite long and arduous, but we were delighted with the results and the range of venues we had on board. The first edition featured music from the Upload Tour, the Electric Cinema, Loki Wine bar, Boston Tea Party, Café Blend, The Shakespeare pub and Amazon Brazil restaurant.

We were delighted with the reaction and number of hits on the website, so please continue to share it, as well as following us on Facebook, Twitter and LinkedIn.

Since the first edition was launched, we’ve been working hard to increase distribution of the magazine as well as taking some time to talk with advertisers and some local organisations hoping to do press releases.

Our biggest job has been increasing brand presence around the city centre. We’ve been developing campaigns involving posters, and putting the finishing touches onto the SmApp cards (which have now been printed) and the display stands (which are being printed).

We’ve had great feedback from some potential stockists, and we hope to have the SmApp cards in some of the best independent coffee shops, bars and other venues in the very near future.

As always, we’re always on the lookout for new budding journalists, advertisers and stockists. Everything you need to know is on the website and for advertisers wanting to access our large 18-25 year old customer base, competitive prices are listed in our media pack.

It’s always great to hear from you, so please get in touch and we’re looking forward to giving you the opportunity to read our next edition in the coming weeks.

Ben                                                                                        ben.smith@accessregional.com


First and foremost, welcome and thank you for taking the time to look into Access Regional. We are an online publishing company who produce bitesize e-magazines. As well as making these available online, we also publish these through our innovative SmApp card technology. Essentially, these are printed cards which contain a QR code, which, once scanned, downloads the magazine instantly to your smartphone or tablet. All articles are limited to 250 words, meaning that it is perfect for easy, on-the-go entertainment.

Our first publication, Access Birmingham, reviews some terrific independent entertainment venues in Birmingham. We’ve already been in talks with other locations about expanding our brand to match their magazine needs.

We officially launched on Wednesday 20th March 2013, and encountered some incredible viewing statistics since then. All of our writers are young, budding journalists, eager to prove their worth to the journalistic community and increase their employability. If you want to find out how you can write for us, get in touch via email, linkedin, twitter and facebook.

We also offer some very competitive advertising options, giving companies a range of ways to get their brand out and advertise to our huge 18-25 University based market. Our media pack is available on the website, but please get in touch to find out more.

We’re in the process of increasing circulation, particularly through the SmApp card system, so keep an eye out, and get in touch if you have any questions about us, our strategy or how you could get involved.