For those of you who have visited our site, or heard about Access Regional, and our app publication, you may have noticed that we refer to SmApp cards regularly. I’m sure that many of you haven’t yet looked at the SmApp section on our site and are therefore unfamiliar with this. Therefore, here is a brief explanation.
Our SmApp cards are 55mm x 55mm printed cards, which contain a QR code. Once scanned with your smartphone or tablet, the magazine app downloads directly to your device and allows you to view on the move at any time. In order to access this magazine, you simply require internet access at the point of scanning and a QR reading app, which is free to download from the various app stores, meaning the process is quick and free.
QR codes appear everywhere these days, however at Access Regional, we believe that there is no point in including a QR code which only directs you to the same advert, but online, or the company website, as this provides no value to you, the user. By providing the magazine by download via QR code, we believe this adds real value to the process of scanning the code and gives you something for your scan.
The other issue for magazine publishers at present is the large cost involved in printing a full physical magazine, yet statistically, if a magazine is only made available online, it receives fewer reads.
Our solution is the SmApp card: a physical card to increase engagement and distribution, yet given its small size, the large cost of printing and the risks involved in this, are lessened.